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Universal Principles of Design

	100 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything… more
	Jill Butler, Kritina Holden, Will Lidwell

Thinking with Type

	A critical guide for designers, writers, editors, and students. A new addition to our best selling series, Design Briefs, Thinking with Type is a straightforward primer that presents practical information about typographic design that can be immediately applied within the context of design history and theory. It is… more
	Ellen Lupton

Picture Perfect

	New Fusions in Illustration and Imagemaking With global brands like Nike, Adidas and Virgin Cola using illustration in their campaign designs, creatives who can incorporate original illustration in their work have the potential for great commercial success. Experimental illustration equips the… more
	Ian Noble

Hand to Eye: Contemporary Illustration

	Commissioned artwork and experimental projects from around the world. A sequel to the highly successful Pen & Mouse, Hand to Eye features forty-five illustrators from around the world. Including both commissioned artwork and experimental projects, the work collected here shows that cutting-edge computer illustration is… more
	Angus Hyland, Roanne Bell

Production for Graphic Designers

	The most up-to-date technological advances in graphics and print production. Computer technology has revolutionized the work of graphic designers, printers, and print production professionals. To keep up with these far-reaching changes, Alan Pipes' Production for Graphic Designers enters the digital age. This revised third… more
	Alan Pipes

Self-promotion for the Creative Person

Self-promotion for the Creative Person

For artists, writers, musicians, actors, crafts-people and freelancers in every field, Lee Silber presents creative ways to generate the buzz that brings the gigs, customers and clients. In a book that blends the insights of The Artist’s Way with “guerrilla marketing” know-how, Lee Silber unveils the crucial secrets to attracting attention and getting jobs without pain, embarrassment or a huge outlay of money. Designed for everyone from… more

Lee T Silber

Starting Your Career as a Freelance Illustrator or Graphic Designer

	How to get started, how to sell your work, how to promote yourself, and what to do once you are working. For those embarking on freelance careers in graphic design or illustration, this text seeks to provide the answers: how to get started, how to sell your work, how to promote yourself, and what to do once you are working. The volume is designed for… more
	Michael Fleishman

The Elements of Graphic Design

	Space, Unity, Page Architecture, and Type Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Design reveals the secrets of successful graphic design from the unique perspective of the page’s “white space.” With the help of carefully… more
	Alexander W. White

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Geometry of Design

Geometry of Design

Studies in proportion and composition.—At last, a mathematical explanation of how art works presented in a manner we can all understand. Kimberly Elam takes the reader on a geometrical journey…more

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